There are several ways to keep customers coming back to ones business. Customer service is very important in this matter. Treating customers better than they expect, giving them something extra when they buy something, or rewarding repeat business are just three of the ways that can be used. Customers expect to be treated well by the shops they frequent. They want to know that their business is appreciated. When customers feel that they have been taken care of, they will return to buy something another time.
Ways that one can treat customers well is to give them a great experience when they enter the business. Greeting customers lets them know that someone has acknowledged them. Adding for them to let someone know if they need help or walking around around looking for confused customers is a great way to stay available for any questions that might arise. Offering a complimentary drink on hot days, samples of candies, or a warm drink on cold days is one way to treat a customer well. Having comfortable seating, pleasing music, comfortable air temperatures, a well stocked store, and a friendly atmosphere all ensure that customers will have the best experience possible.
Another technique that can be used to draw back customers is to put a little something
extra in the bag when they check-out. A small thank you card from the owner, a small item free, stickers or suckers for children, or a card with the company motto all go a long way to making a customer feel special and like they received an extra gift while shopping.
A third way that helps bring in repeat business is by offering frequent buyer or frequent shopper rewards. Customers are bound to return if they get a great deal for shopping so many times or if they receive something free for a number of visits. Typically these items are 10% off of the next customer purchase, a free item for buying five of one item, or just a small gift for shopping repeatedly. Other common rewards are getting a percentage off of one’s order for recommending someone else that orders.
Remembering first names of regular customers, giving them something free, or offering them a service that is not expected are all ways to retain current customers. The key is to offer them something that no one else is offering to keep them coming back.










